Typography Practical

In this blog post, I will be looking at several typography fonts which we may choose to use for the title of our production company.

In order to do this, I used the website dafont.com, which offers several typographies the user may download and then use.

Upon arriving on the site, the user is greeted by this screen. At the top there are a range of categories from which the user can choose from, and there are instructions on how to download a font, beneath which are examples of the most recent fonts added to the site.

I chose to view "all the new fonts" rather than choosing a theme, and was greeted by the page shown below.

As shown by the image, the website allows you to "preview", choose the font size, and show variants. For this piece, the group had previously decided that the title of the production company would be 'Bitesize Productions', as this connotes the plot of our film and also compliments the image we will show for the production company, as we have chosen to show an animated image of an apple being eaten.

Therefore, I typed this title into 'preview' and the group collectively chose several different fonts which we liked. Below, I will discuss the advantages and disadvantages to each typography.

Firstly, we each quite liked this typography. It is large, and so conforms to conventions of a title, and uses serif in a unique way. However, the fact that the text is thin subverts conventions as this means that the text does not stand out as much, and the overall effect of the typography seemed slightly childish, and as our film has a very serious tone, we felt that this would detract from this. Also, the use of serif is slightly unconventional for Social Realist films, as this is more traditionally used for dramas, and so we have chosen not to use this font.

This was also a font we originally liked, though after attempting to transform it to a larger font, it became pixellated, as seen above. Although we did wish for the font to mimic the 'handwriting' style, we decided that this particular typography had a little too much flourish to be effective, particularly with the overall ambience of our film, and so we quickly ruled out using this particular font style.

This font was one of our favourites, as it was quite basic but still had the 'handwriting' effect we were looking for. However, it felt like a font to be found in a 'school' environment, which would negatively affect the atmosphere of our film and could make the production company seem childish, and so we chose not to use it.

After looking at several more fonts, as shown below, we could not find the exact effect we were looking for, and so we instead decided to use a font from Final Cut Pro.
Here are the other typography styles we considered:
Evaluation
This practical task allowed us to evaluate several typography types so that we might be able to choose  a font which we considered suitable for our production company. However, the fonts offered by dafont.com were not effective, and so we chose to use a Final Cut Pro font instead, which made our production company effective and conformed to conventions of the social realist genre.